https://www.arena-pr.com/home daily 1.0 2022-05-31 https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571637471339-BF36RAAWQV00R97SOJHS/A-N+Line.jpg Arena PR - Hello. We’re Andrea Ross and Nick Agarwal, co-founders of Arena PR. Our name might be new, but we’ve got decades of experience in retail consumer PR in the UK, Europe and US. We set up Arena because we were tired of big promises (and even bigger bills) from more established agencies. And because we’re proud to be retailers as well as consumer PR experts, we believe we offer something distinctive. We know the best consumer PR is built on high quality content but has to deliver to the top and bottom line. So we don’t just turn up at the office for status meetings - we embed ourselves in the businesses we work with, so we’re a seamless part of the team. That’s our secret to finding (and often creating) the best stories. And because we understand the power of a tweet or post, we never propose spending squillions on anything. In fact, we love nothing more than to hit the headlines, on the smallest of budgets. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572535725814-16EZWQIZ2Y84JJMF73P3/andrea3.jpg Arena PR - Andrea Ross. The Pictures Gal. Andrea has been the consumer Public Relations and Brand lead at disruptive UK retailer Poundland for 11 years. During that time she’s also led the retailer’s CSR and charity fundraising programmes, raising over £6m for a wide range of good causes. In 2017 she was the architect of a three year partnership with three medium-sized charities, Whizz-Kids, Make-A-Wish and Tommy’s - that has so far raised £2.6m in just two years. Andrea, named in the 2014 PR Week Power Book, has also looked after Poundland’s expansion into Europe with the launch of its Dealz operation in the Republic of Ireland. Andrea began her retail and communications career with Oliver Sweeney and lives in the Midlands. She graduated in Art & Design at the Surrey Institute of Art & Design, now part of the University for the Creative Arts. Oh, and she really loves photography and design. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572535660573-5RRW08PFHSYTDE9I4N9F/Nick3.jpg Arena PR - Nick Agarwal. The Words Guy. Nick has worked on reputation programmes for high profile brands in the UK, Europe, US and Japan. During a 15-plus year retail career, Nick was Strategic Communications Director at Asda and Vice President in corporate affairs and marketing for Walmart in the US, where he established its first consumer public relations team. Since 2012, Nick has worked with retail brands Missguided, PEP&CO, Poundland and Dealz on consumer and corporate PR programmes. Nick has held communications roles at various big British brands from aerospace to telecoms, financial services to tourism. He’s also worked in radio journalism for the BBC. Nick lives near Haworth in West Yorkshire and is a member of the Chartered Institute of Public Relations. Oh, and he really loves writing. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571953384261-E8ITEHT06J0MHJI6XRH2/peter+cunliffe+pic.jpg Arena PR - Peter Cunliffe. The News Hound. Peter has spent his career in the media, on both sides of the communications fence. He has worked as a writer and editorial consultant for organisations in retail, financial services, technology, energy and professional services. During nearly two decades on Fleet Street, he was City Editor of the Daily Express and Business Editor of the Press Association. He has also worked for the Daily Mail and the Yorkshire Post and started his career in weekly newspapers. Originally from up north, he now lives down south. Oh, and he still loves newsprint. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572199986304-8XB7XEJMQ1HNSVQZNXSL/ITV.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572200017254-UM1UJ5SID6IUSGM2ZH5G/Bling+02.PNG Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572200254206-43VLEAW5F80JEU7DVP46/Rail%2BTweet%2B03.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572556492846-70GVNACESRNMOSDXNLNH/website+graphic-01%5B98401%5D.png Arena PR - “The credit belongs to those who are actually in the Arena” President Theodore Roosevelt, 1910 Roosevelt’s speech on citizenship, delivered at the Sorbonne in Paris in the year after he left office, still resonates today. In it, he talked about the importance of being present - being in the Arena - and of hard work and commitment. It’s these principles we bring to the brands we work with, making three promises. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/58290fc7-c42d-46a6-8d99-fc103c615e79/BFB_LOGO_MASTER_RGB.png Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571781395178-6YCRUAUFZRSDE7YCIKQE/Logo.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1632039567168-7NMQ9K5G3T5WVC4HOV79/Jollyes+%2B+Strap+PMS.jpg Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571687430163-POX9OGOPJPROF1KDF32V/Poundland-social-logo%5B3%5D.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034486320-A1INCXDP8YFG9RJHKFI1/Pep+logo_RGB_Screen-version.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/2e3d8f2c-2184-46c3-b001-7b3bfe687a43/TFS.jpg Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1632039540563-GY0OYJRBFIRLC6TOEMIZ/FA10751_LOGO_NO+STAMP_SMALL+STRAPLINE.jpg Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034438417-H43LJDZ7GTLGN1D7YC3C/Dealz.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033703661-YRYWDQ0TB7NI3L2TF6FC/asda-logo-jpg.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954823188-5I3D81HG0VDIZIHQTL5J/BT.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1632039999693-GM84W9GXP08BNEM9P9I5/MPM+%282%29.jpg Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571687683325-X6V9CLP5I7KU4J8KFLSU/Missguided.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033885695-QVH2DHB8DUI04H7BL1XG/thomas-cook-logo-2013-304.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954868481-PHRZL12Q6I03I6DZZPJZ/BBC.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034049568-M69HYSRJ3RWBBOH5Y7HN/BAE.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033925091-DE322NM34ODVGSO1QSY8/NandP.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954683148-KRA1O9DXNT32EL92242W/Bcu.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1632040502572-L9KBI6F4QPZI85ZP2NIS/JC+Web+Logo+%284%29.jpg Arena PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954307724-NJFA57NYAEH7JI13TW3H/University-of-Sheffield-logo.png Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033736450-N7IHKYO1307K682RUSN3/walmart_logo_colors.jpg Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033843401-LZ3VLL9CZ9KV7Q25ZBMF/Oliver-Sweeney_logo_1.png Arena PR https://www.arena-pr.com/hold daily 0.75 2019-10-28 https://www.arena-pr.com/arena-pr daily 0.75 2019-11-01 https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571637471339-BF36RAAWQV00R97SOJHS/A-N+Line.jpg Copy of Arena PR - Hello. We’re Andrea Ross and Nick Agarwal, co-founders of Arena PR. Our name might be new, but we’ve got decades of experience in retail consumer PR in the UK, Europe and US. We set up Arena because we were tired of big promises (and even bigger bills) from more established agencies. And because we’re proud to be retailers as well as consumer PR experts, we believe we offer something distinctive. We know the best consumer PR is built on high quality content but has to deliver to the top and bottom line. So we don’t just turn up at the office for status meetings - we embed ourselves in the businesses we work with, so we’re a seamless part of the team. That’s our secret to finding (and often creating) the best stories. And because we understand the power of a tweet or post, we never propose spending squillions on anything. In fact, we love nothing more than to hit the headlines, on the smallest of budgets. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571953384261-E8ITEHT06J0MHJI6XRH2/peter+cunliffe+pic.jpg Copy of Arena PR - Peter Cunliffe. The News Hound. Peter has spent his career in the media, on both sides of the communications fence. He has worked as a writer and editorial consultant for organisations in retail, financial services, technology, energy and professional services. During nearly two decades on Fleet Street, he was City Editor of the Daily Express and Business Editor of the Press Association. He has also worked for the Daily Mail and the Yorkshire Post and started his career in weekly newspapers. Originally from up north, he now lives down south. Oh, and he still loves newsprint. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572535725814-16EZWQIZ2Y84JJMF73P3/andrea3.jpg Copy of Arena PR - Andrea Ross. The Pictures Gal. Andrea has been the consumer Public Relations and Brand lead at disruptive UK retailer Poundland for 11 years. During that time she’s also led the retailer’s CSR and charity fundraising programmes, raising over £6m for a wide range of good causes. In 2017 she was the architect of a three year partnership with three medium-sized charities, Whizz-Kids, Make-A-Wish and Tommy’s - that has so far raised £2.6m in just two years. Andrea, named in the 2014 PR Week Power Book, has also looked after Poundland’s expansion into Europe with the launch of its Dealz operation in the Republic of Ireland. Andrea began her retail and communications career with Oliver Sweeney and lives in the Midlands. She graduated in Art & Design at the Surrey Institute of Art & Design, now part of the University for the Creative Arts. Oh, and she really loves photography and design. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572535660573-5RRW08PFHSYTDE9I4N9F/Nick3.jpg Copy of Arena PR - Nick Agarwal. The Words Guy. Nick has worked on reputation programmes for high profile brands in the UK, Europe, US and Japan. During a 15-plus year retail career, Nick was Strategic Communications Director at Asda and Vice President in corporate affairs and marketing for Walmart in the US, where he established its first consumer public relations team. Since 2012, Nick has worked with retail brands Missguided, PEP&CO, Poundland and Dealz on consumer and corporate PR programmes. Nick has held communications roles at various big British brands from aerospace to telecoms, financial services to tourism. He’s also worked in radio journalism for the BBC. Nick lives near Haworth in West Yorkshire and is a member of the Chartered Institute of Public Relations. Oh and he really loves writing. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572199986304-8XB7XEJMQ1HNSVQZNXSL/ITV.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572200017254-UM1UJ5SID6IUSGM2ZH5G/Bling+02.PNG Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572200254206-43VLEAW5F80JEU7DVP46/Rail%2BTweet%2B03.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572556492846-70GVNACESRNMOSDXNLNH/website+graphic-01%5B98401%5D.png Copy of Arena PR - “The credit belongs to those who are actually in the Arena” President Theodore Roosevelt, 1910 Roosevelt’s speech on citizenship, delivered at the Sorbonne in Paris in the year after he left office, still resonates today. In it, he talked about the importance of being present - being in the Arena - and of hard work and commitment. It’s these principles we bring to the brands we work with, making three promises. https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571687430163-POX9OGOPJPROF1KDF32V/Poundland-social-logo%5B3%5D.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034438417-H43LJDZ7GTLGN1D7YC3C/Dealz.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571687683325-X6V9CLP5I7KU4J8KFLSU/Missguided.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571781395178-6YCRUAUFZRSDE7YCIKQE/Logo.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034486320-A1INCXDP8YFG9RJHKFI1/Pep+logo_RGB_Screen-version.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954683148-KRA1O9DXNT32EL92242W/Bcu.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954307724-NJFA57NYAEH7JI13TW3H/University-of-Sheffield-logo.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572034049568-M69HYSRJ3RWBBOH5Y7HN/BAE.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033885695-QVH2DHB8DUI04H7BL1XG/thomas-cook-logo-2013-304.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033703661-YRYWDQ0TB7NI3L2TF6FC/asda-logo-jpg.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033925091-DE322NM34ODVGSO1QSY8/NandP.png Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033736450-N7IHKYO1307K682RUSN3/walmart_logo_colors.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954868481-PHRZL12Q6I03I6DZZPJZ/BBC.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1571954823188-5I3D81HG0VDIZIHQTL5J/BT.jpg Copy of Arena PR https://images.squarespace-cdn.com/content/v1/5da34b0d03dd2c4493a897fc/1572033843401-LZ3VLL9CZ9KV7Q25ZBMF/Oliver-Sweeney_logo_1.png Copy of Arena PR